Documents Cloud Way Campaign
PICA Award, Best of Category, 2015
DCW was a colorful, multi-media campaign designed to spread awareness of Citrix's core initiatives to employees around the world — in both big and small ways. Deliverables spanned an extreme range of scale, from 2" x 3" trading cards to 4' x 8' digital displays, appearing throughout Citrix offices globally to keep the company's values visible and top of mind. The campaign sparked genuine enthusiasm, with employees rallying around these cultural initiatives in a more engaged, connected way.
Images provided by Stacey Lanning. All rights reserved.
This pilot Sustainability and Recycling Initiative used a series of colorful, two-dimensional posters to drive awareness and participation among employees at Citrix's Raleigh office. Strong visuals and minimal copy made it easy for viewers to quickly grasp how to recycle, compost, and dispose of waste responsibly.
The visual language builds on other environmental branding created for the company, including the wayfinding project. That familiarity helped the posters resonate quickly — sparking greater enthusiasm for sustainable habits campus-wide.
Images provided by Stacey Lanning. All rights reserved.
Together with a talented cross-functional team we developed a scalable graphic wayfinding system for enhancing usability of the new Citrix facility, located in the warehouse district of downtown Raleigh. Using wayfinding precedents like airports to guide us, we employed color, numbers and our inherent intuition to create an aesthetically pleasing, yet effective system for finding ones’ way. With the environmental guidelines set, this system is ready to be rolled out to other offices around the globe.
Images provided by Stacey Lanning. All rights reserved.
Designer, Creative Director
I developed a couple of branding concepts for a local bakery inspired by the head baker’s affection for cycling mixed with a dash of sugar.
Images provided by Stacey Lanning. All rights reserved.
For Gondring Law, this project encompassed a full brand identity overhaul — from the ground up. The scope included a new logo, comprehensive brand identity guidelines, stationery, an environmental sign for the office, a redesigned website, and social-ready graphics for ongoing digital use.
The goal was to create a cohesive visual language that felt both professional and approachable — reflecting the firm's expertise while making legal services feel more accessible to clients. The result is a unified brand presence that clients recognize and trust, whether they're walking into the office or visiting the site online.
Images provided by Stacey Lanning. All rights reserved.
This project focused on designing short-format infographics and e-books to support Citrix ShareFile's email marketing campaigns. Partnering closely with a content creator, the goal was to translate key product feature benefits into visually engaging, easy-to-digest formats for potential customers and end users.
By combining clear content strategy with strong visual design, these pieces broke down ShareFile's value proposition into bite-sized, scannable content — making it easier for prospects to quickly understand how the product could solve their needs.
This collection showcases a range of assets spanning bold, edgy digital campaigns to large-scale print deliverables for major conferences — all designed to engage users and strengthen brand messaging across ShareFile and the broader Citrix product portfolio.
Working across such varied formats and scales required a flexible design approach, one that could flex from punchy, attention-grabbing digital content to polished, high-impact print pieces built for conference environments. The result is a versatile body of work that meets audiences wherever they are — online, in person, or on the show floor — while consistently elevating the ShareFile and Citrix brands.
This project focused on developing a cohesive, scalable collection of branded collateral and template assets — including fact sheets, data sheets, white papers, and case studies — built for use by the global design team.
The goal was to create a flexible system that maintained brand consistency across regions and formats, while giving designers the tools to quickly produce polished, on-brand materials without starting from scratch. By standardizing these core formats, the templates helped teams around the world produce high-quality, on-brand materials faster and more consistently.
As part of the new Citrix mobility apps-focused collection, I styled and photographed a custom set of stock imagery during an onsite shoot. These images were captured to support updated marketing collateral, with an eye toward flexibility for future campaigns as well.
By tailoring the shoot specifically to the mobility apps narrative, the resulting collection offers a versatile, on-brand visual library that can be leveraged across both current and upcoming marketing efforts.
Images provided by Stacey Lanning. All rights reserved.
I love bringing life's biggest milestones — birthdays, weddings, and everything in between — to life through design. Each piece starts with active listening, so I can fully understand a client's vision before shaping it into something visually compelling. The result is custom work that reflects their personality while staying true to my clean, considered aesthetic.
Images provided by Stacey Lanning. All rights reserved.
One of my favorite annual traditions is designing a graphic newsletter that recaps our most significant memories from the year. What started as a way for me to hone my graphic representation skills further has turned into something our friends and family look forward to receiving at the each holiday season. These little newsletters are the summation of bittersweet - both a heartfelt reflection of the past year and well wishes for the year ahead.
Images provided by Stacey Lanning. All rights reserved.
Launched: February 2015
"Style your favorite nook to fit just right" is an online, self-paced course designed exclusively for Skillshare students. The goal of the class is to introduce students to the fundamentals of interior spatial design and encourage them to apply their learnings as they continually experiment and style their own spaces. As the instructor and course visionary, I had the opportunity to design the curriculum and all of the visuals needed to bring the class to life (which includes but is not limited to designing a unique icon system, illustrations, print-ready handouts, digital slides as well as painfully filming a video of yours truly).
Course description:
What better way to start the new year than with a “new” space.
Learn to re-envision and style a nook in your home, office or favorite space so it fits your personal style and budget.
Whether you’re creating an organizational solution for your car keys, designing a more aethestic coffee table landscape or outfitting your bar cart with chic labels and fresh ingredients - you can transform even the tiniest spaces into something more beautiful and representative of you.
Images by Stacey Lanning.
All Rights Reserved.
